We’re looking for an email marketing expert to take ownership of our email campaigns from email design to distribution and analyzing results.
This is a very technical and creative role and you must have had prior experience in email creation and marketing to be considered, preferably from an E Commerce or Publishing company.
- Work independently as well as with other teams to develop engaging and well performing email campaigns
- Own audience list creation and segmentation for email campaigns
- Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends
- Create, refine and manage automated email and system maintenance programs
- Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
- Identify enhancements to increase program and process performance
- Analyze and report on email campaign performance; communicate results and provide/implement improvement recommendations
- Maintain incoming project queue and ongoing campaign calendar to achieve organizational objectives
- Work with the Marketing Manager to analyze email campaign KPIs and identify trends to develop strategies and implement optimization tactics
- Create reporting mechanisms to measure the impact of email marketing efforts
- Stay on top industry best practices and email marketing trends
- Previous email marketing experience
- Past experience with lead nurturing, marketing automation and web analytics
- Experience with Marketo/ Emarsys / MailChimp preferred or other major email marketing solutions are a must
- Working experience of HTML and CSS and CRM systems
- Excellent understanding of email marketing concepts and metrics such as deliver ability and sender reputation
- Great knowledge of email best practices, and CAN-SPAM compliance requirements
- Excellent writer and communicator (in both the written and verbal form)- English is a must
- Desire to work in a dynamic environment
- Ability to meet deadlines, prioritize and perform a wide variety of tasks over the course of a day
INR 2.00 lakh to INR 3.00 lakh
The candidate should be B. E / B. Tech/MCA. MBA will be an added advantage.