Email Marketing Specialist 81 views0 applications

Job Description

We’re looking for an email marketing expert to take ownership of our email campaigns from email design to distribution and analyzing results.

This is a very technical and creative role and you must have had prior experience in email creation and marketing to be considered, preferably from an E Commerce or Publishing company.

Job Description

  • Work independently as well as with other teams to develop engaging and well performing email campaigns 
  • Own audience list creation and segmentation for email campaigns 
  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends
  • Create, refine and manage automated email and system maintenance programs 
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends 
  • Identify enhancements to increase program and process performance 
  • Analyze and report on email campaign performance; communicate results and provide/implement improvement recommendations 
  • Maintain incoming project queue and ongoing campaign calendar to achieve organizational objectives 
  • Work with the Marketing Manager to analyze email campaign KPIs and identify trends to develop strategies and implement optimization tactics
  • Create reporting mechanisms to measure the impact of email marketing efforts
  • Stay on top industry best practices and email marketing trends 

Skills Required

  • Previous email marketing experience 
  • Past experience with lead nurturing, marketing automation and web analytics 
  • Experience with Marketo/ Emarsys / MailChimp preferred or other major email marketing solutions are a must 
  • Working experience of HTML and CSS and CRM systems
  • Excellent understanding of email marketing concepts and metrics such as deliver ability and sender reputation 
  • Great knowledge of email best practices, and CAN-SPAM compliance requirements 
  • Excellent writer and communicator (in both the written and verbal form)- English is a must
  • Desire to work in a dynamic environment 
  • Ability to meet deadlines, prioritize and perform a wide variety of tasks over the course of a day


INR 2.00 lakh to INR 3.00 lakh


The candidate should be B. E / B. Tech/MCA. MBA will be an added advantage.

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